Identify social media marketing and how to execute a smart and effective campaign to raise awareness through various social media and digital marketing platforms.
  Exploring content marketing.
  Recognize various channels and activities necessary to plan, implement and manage a practical digital marketing strategy for your business.
  Relate your online marketing goals to your company goals.
 Know-how of analyzing online data, social media and online marketing, SEO, mobile solutions and develop skill-set to understand the dynamics of how online marketing works.